Metadata refers to behind-the-scenes information about a webpage—like its title and description—that helps search engines understand and display detailed accurate information to the user. In WebWiz@rd, you can customize this metadata directly in the Page Content module.

Basics Tab

The Basics tab contains several key metadata fields that help improve how your page appears in search engine results and when shared on social media. These fields are quick to fill out and can make a big difference in how users see and engage with your content.

Meta Title

The meta title, also known as the "title tag," defines the title of a webpage as displayed in search engine results and browser tabs. It plays a crucial role in both SEO and user experience. A well-written meta title should be concise (typically under 60 characters), accurately describe the page content, and include relevant keywords when possible. It's often the first thing users see in search results, so it should be compelling and clear.

Example Meta Title

Unleash Business Growth with Responsive Web Design & SEO

Meta Description

The meta description is a short summary of a webpage's content, usually displayed under the title in search engine listings. While it doesn't directly influence search engine rankings, a well-crafted meta description can significantly improve click-through rates by providing users with a compelling reason to visit the page. Meta descriptions should typically stay under 160 characters and highlight the page's main value or message.

Example Meta Description
Boost your business with stunning web design, smart marketing, and custom development. Unleash your digital potential with REM Web Solutions. Let's Talk!

Advanced Tab

The Advanced tab provides more specialized metadata fields that offer greater control but require careful formatting to work correctly. These fields are intended for users who need to fine-tune how their content is understood by search engines and other platforms. Below, you'll find instructions and examples to help you use these fields properly.

Structured Data

Structured data is a standardized format used to provide additional context about a webpage's content—such as articles, products, events, or people—so that search engines can better understand and display it. It helps enable rich results like company information, product pricing, breadcrumbs and more in search listings.

For most WebWiz@rd-powered websites, structured data is generated automatically based on the content. In most cases, no manual setup is needed. If you wish to augment or override the structured data for a page, you can use the field under the advanced tab when modifying a page.

Manually Adding Structured Data

While WebWiz@rd automatically generates structured data for most common page types, you can also manually add or override this data when needed—for example, to include FAQ markup or custom schema types.

There are two ways to insert structured data:

Override Example

Use this when you want to completely replace the default structured data on the page. Your input must include the full <script> tag:

<script type="application/ld+json">
	{
		"@context": "https://schema.org",
		"@type": "FAQPage",
		"mainEntity":
		[
			{
				"@type": "Question",
				"name": "Are you open on Sundays?",
				"acceptedAnswer":
				{
					"@type": "Answer",
					"text": "No"
				}
			}
		]
	}
</script>

Additive Example

Use this when you want to add new structured data alongside what the system already provides. Do not include the <script> tag—just the raw JSON:

{
	"@context": "https://schema.org",
	"@type": "FAQPage",
	"mainEntity":
	[
		{
				"@type": "Question",
				"name": "Are you open on Sundays?",
				"acceptedAnswer":
				{
					"@type": "Answer",
					"text": "No"
				}
		}
	]
}

Additive Example with Multiple Elements

You can include multiple structured data objects by separating them with a tilde ~. This is useful when you want to combine types, like an FAQ and a software listing.

{
	"@context": "https://schema.org",
	"@type": "FAQPage",
	"mainEntity":
	[
		{
				"@type": "Question",
				"name": "Are you open on Sundays?",
				"acceptedAnswer":
				{
					"@type": "Answer",
					"text": "No"
				}
		}
	]
}
~
{
	"@context": "https://schema.org",
	"@type": "SoftwareApplication",
	"name": "Angry Birds",
	"operatingSystem": "ANDROID",
	"applicationCategory": "GameApplication",
	"aggregateRating":
	{
		"@type": "AggregateRating",
		"ratingValue": 4.6,
		"ratingCount": 8864
	},
	"offers":
	{
		"@type": "Offer",
		"price": 1.00,
		"priceCurrency": "USD"
	}
}